PO Box 49001 Yukon, OK 73099, USA
1 (405) 494 - 0214
hr@virtualdeskjobs.com

Marketing Email Agent

Marketing Email Agent

Jobseekers on Board
Published
November 4, 2020
Location
Remote, HI
Category
Job Type
Job ID
Jobseekers on Board
Salary
$20.00-$30.00 per hour; commensurate with experience
Education Requirements
Not specified

Description

Jobseeker on Board is seeking for someone to fill the position of a Marketing Email Agent to work remotely in the U.S.

The Marketing Email Agent will have the unique opportunity to assist in developing a life-cycle & email program from scratch. You will be responsible for helping to test, develop and execute our life-cycle strategy and road map to deepen engagement with our customers and reduce churn, as well as day-to-day execution, management, reporting and optimization for customer retention and acquisition.

You will have email KPI ownership and will be a key input on strategy, production, delivery, and performance of all email communications including life-cycle emails, transactional emails, promotional and win-back campaigns. In addition, you will be responsible for collaborating with the creative and product teams to develop cross channel email initiatives that will drive business growth.

This is a remote position and can be based anywhere within the United States.

RESPONSIBILITIES:

  • Develop and manage our customer communication strategy and road map for all communications including life-cycle trigger programs, promotional campaigns, transactional emails, and win-back emails.

  • Analyze performance of customer communications by channel/cohort/tenure/etc. and assess contribution to retention and LTV.

  • Identify opportunities to engage our customers along their journey, ultimately increasing ARPU, reducing churn and increasing customer sentiment.

  • Oversee all aspects of email execution including development, deployment, scheduling, segmentation, production, A/B testing, and optimization:

    • Automate content and cadence strategy and oversee execution / technical setup

    • Approve all sends/automations.

    • Strategic input and accountability for creative.

    • Utilize customer data to personalize the email experience.

    • Own an email calendar.

    • Identify new segmentation opportunities and ensure the right client is getting the right message at the right time.

    • Propose and execute email tests and enhancements to improve email deployments across devices and around recency, frequency, segmentation, messaging, layout, deliverability, personalization, time of day and other variables.

  • Build strong relationships across the full team (creative, marketing, CS, product) to inform appropriate email content, cadence, and creative executions

  • Collaborate with creative and product teams on design, copy and email messaging to support cross functional initiatives.

  • Establish email performance benchmarks and summarize key metrics on a weekly and monthly basis. Create recurring and ad HOC marketing reports and regularly analyze performance on KPIs including: delivery, open-rates, click-rates, conversion-rates, retention rates, and LTV impact.

  • Manage our ESP and maintain reporting to ensure that our send score and deliverability is strong.

  • Partner with acquisition marketing manager to determine email acquisition strategy and spend, and take accountability for KPIs including volume, revenue and ROAS

  • Stay up to date on industry trends and emerging technologies with an eye on continually improving our email marketing presence and performance

  • Be responsible for the accuracy of all email campaigns, including error-free email copy, imagery, links, and targets.

  • Develop a deep understanding of our business and clients so you can be empowered to use your judgment and make autonomous decisions.

PAYMENT: This is a part-time role at 20 hours per week, with a pay rate of $20.00 to $30.00 per hour, commensurate with experience.

HOW TO APPLY:

To get connected to this client please register to become an agent and click on https://jobseekeronboard.com/become-a-member-join-now/ and reference agent ID code JSOBTanyaPhilip when you sign up online.

We will be in contact with you within 24 hours via email.

Please call today 1 (405) 586-8415 if you have further questions.

Skills

QUALIFICATIONS/SKILLS:

• 1-3+ years hands-on experience managing B2C email programs through an enterprise level ESP. Bonus points for: experience with Retention Science or Iterable, ability to speak to advantages/disadvantages of various ESPs.

• Proven track record of success in implementing email programs to drive customer retention and acquisition.

• Well-versed in direct marketing fundamentals, email marketing industry standards and email best practices, including user list management, list hygiene, knowledge of dynamic content within email and logic based systems.

• Knowledge of email service provider platforms and tools.

• Working knowledge of HTML and CSS--- SQL is a plus!

• Exceptional project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations.

• Experience working cross functionally with Creative and Product teams.

• Extremely organized, dependable and a stickler for the details (triple check FTW!).

• Strong analytical skills (particularly within Excel) and ability to use data to optimize and deliver on overall company goals and metrics.

• Strong writing skills, strategic thinker, creative eye and exceptional attention to detail.

• Deep sense of empathy and understanding of consumer mindset.

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